I've got to be honest, I'm trying to get excited about the thought of running around the streets zapping imaginary things with my mobile phone, but the kettles on and I need a sit down 
We first talked about augmented reality (the technology behind Pokemon Go) back in 2012, and it seemed very exciting and made QR codes look antiquated.
But we've note seen anything particularly exciting until now, as the Pokemon marketing machine rolls in action.
If you have missed the hype, in a nutshell you download an app to your phone, and run around like a lunatic chasing little cartoon characters in the real world, that you can only see by looking at your phone. Apparently you can team up, fight each other, and that's about as much I know.
But from a business opportunity, sponsorship is the next big thing, with sponsored locations being offered on a cost per visit. So the corner shop could have a big advert that pops out as players approach it. No doubt we will see all sorts of marketing opportunities and new styles of creative as advertisers explore a new media.
So I imagine for early adopters and companies with a creative outlook there could be some interesting opportunities.
At least it will get kids out of their bedrooms and running round the streets, although there seems to be a genuine concern of people getting run over as they run around staring at their phone screens!
If you still can't make head or tale of it, here is the official trailer:
So what do you think?
A great marketing opportunity, a new way to keep fit, or are you sat there like me thinking whatever next?
