Stumbled on a story in the in the Guardian today about sexism. The female owner of a recruitment agency tackles sexism head on with great effect using a very simple response. Why?
https://www.theguardian.com/small-business-network/2016/oct/17/secretaries-acceptable-sexism-women-workplace
So what do we do if a client asks for “a blonde”? By far the strongest tool at our disposal is the power of “why?” We ask “why?” and it works every time, without fail. The problem with responding to casual misogyny with anger is that it’s become the expected reaction. Anger is easily batted away with a host of practised responses, such as “it’s political correctness gone mad” or “relax – you’re really uptight”.
Asking “why?” in a genuinely puzzled way has the most extraordinary effect – try it. It stops the conversation in its tracks, turns the statement on its head and immediately forces that person to logically justify their statement (which, of course, they cannot do.)
With that one word we force clients to question whether their prejudices are out of date. Finally, they begin to grasp just how embarrassing and unprofessional those prejudices are.