Video marketing - would you use it?
Yep, thats one I have just done, working on a second now, using the AIDA marketing method. As advised by NJS Executive | 5* Essex Chauffeur Driven Car Service | Essex Wedding Cars | Airport Transfers | Sporting Events (buddy/client of mine) Will post the new one when done.
I have been asked to include video clips on a couple of websites I have done for climbing guides in the Cuillin Hills on the Isle of Skye. The video certainly gives a better picture of what a potential customer will experience when climbing with one of these guides than still photographs can portray.
Videos are great for handling objections in your sales process, or explaining the things that you do in a nutshell. I think the Matt Cutts videos are a great gold standard for web-tutorials: simple set-up, almost no introduction (straight into the meat) and never longer than 90 seconds.
“I have been asked to include video clips on a couple of websites I have done for climbing guides in the Cuillin Hills on the Isle of Skye.” Now that's where I can see video adding value “I think the Matt Cutts videos are a great gold standard for web-tutorials: simple set-up, almost no introduction (straight into the meat) and never longer than 90 seconds.” Big fan of the Matt Cutts videos, and a great source of SEO knowledge.
“One of my clients has just had a video done for her new website (yet to be launched so can't show it to you yet). She used a guy I had met at a networking event who impressed me and we kept in touch, so when the time came I put her in touch with him to buy direct. I haven't asked what she paid him however, but on getting a quote for someone else last week, he's charging indizine indizine
OK, so some of you that know me will know my hatred of all things Yell, so a great pleasure when I hear so many detrimental things from the inside (Lots of juicy Yell is dead stuff, beware, beware the 12th of January!) So I made a little video, entitled The Decline of Yell Enjoy! And if you like it, click like, share etc, it takes far less time than I did making it lol! YouTube - The Decline of Yell.com Yell Sucks!
Lol Kip, you have far too much time on your hands, but love it 
Haha knew you would say that!
Video is all about telling a story. If you have a story to tell -- it's great on a video. For me, there's no single formula in making one because I believe video is an art. Conversion? -- it has potential. |
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