I have low quality score in Google Adwords, why?
I have been eating breathing and ****** Ad words for the last 2 months does it show. I have had several discussion with Steve over this and I strongly believe that poor SEOSEM can make of break an online business hence all the super swatting. Stavros
It's not just the SEO/SEM, it's also to do with the usability and function of the website the traffic is being pushed to. If a website is not correctly designed, programmed etc to be engaging to the target audience, it doesn't matter what you do marketing wise - it simply won't work without a large marketing budget and spend. Large spend and small ROI It all sort of goes hand-in-hand really. Another thing you can try in PPC is known as the "Stick and Peel". Instead of split testing Adtext, you use one Adtext, see which keywords preform well with that advert, leave them in the Adgroup ( so stick) and move to or create a new Adgroup with the lesser preforming Keywords and test with a different Adtext (so peel).....repeat as needed. The stick and peel works well where there are less than 500 keywords in an account and I advice using Adwords Editor for this too. I've had great results using this method on some accounts ( worked fantastic on a horoscope site)
That stick and peel is awesome thanks very much. added to my SEO KB. The site functionality I tend to agree less with. I have seen some pretty bad text based 1990's style sites, hard to naviagte, lots of pop ups and flash gif's and the traffic numbers are through the roof. Now this does baffle me as i get bored v easy, if I cannot navigate a site easily I click off. I am sort of playing devils advocate here as I actually emplyed a UIUX bod to design my sign up and navigation. Stavros
“Just a couple of other points to add to the mix -
[*]2 - You mention campaigns but not adgroups. Are all your keywords in one adgroup? My adgroups have very few keywords in but the keywords are very tight to the subject keyword or phrase. For example I do not have "web marketing" and "internet marketing" in the same adgroup even though they are very closely related. It is far better to have many adgroups with highly targeted keywords and adtext. [/LIST][LIST] [*]3 - Are you deep linking to the relevant page your keywords are related to? What I mean by this is, if you have separate pages on your website talking about a specific category, product or service, make sure your destination URL is going to that page and not your homepage. [/LIST] The regional aspect makes no difference to the quality score only the traffic volume and if you don't bid on the bigger keywords you will get no traffic at all. It's one of the perils of regional targeting I am afraid. No your advert will not show on the first page of listings if you do not bid the minimum bid shown by Google hope that helps  ”Thanks for the feed-back. Yes I am linking the advert directly to the relevant page in the site. I decided to separate into 2 different campaigns adverts that are not completely related to each other for fear of one affecting the other in the quality score. Yes, I have added a lot of negative words, especially: free, downloads, jobs, vacancies, recruitment, etc Like sjr 4x4 I was hoping that low bids I have would at least show sometimes in my local radius, but what is still not clear, if anybody knows please, is if a lower bid will put your advert on any page after the first one. When I search in Google I don't stop at the first page. Sometimes I look at 25 pages if I am not finding what I am looking for. I am now going to write more keywords in the landing pages. I guess Google will be furious if I hide them, I don't think that you can get away with that anylonger. Thanks, sourcepro
If you have a low bid on your specifc keywords it does mean your ad will always be displayed. magnifyB is the in house SEM guru she may have a better way of doing this but for keyword density I always draft the page in word, use the word count on your keywords, you want to hit about 7%. once i am happy with it I uploaded it and I use seobrowser to view the page and repeat the word count. but as before be aware if the keywords you are targeting are outside of your budget the on site optimisation will not necessarly help you with the ad placement or add rotation. The #1 keyword for mybusiness converts around 55-60p way out of my league. so I target long tail keywords that yield less of local monthly search volume but I get cheaper overall conversion costs. Stavros
“Like sjr 4x4 I was hoping that low bids I have would at least show sometimes in my local radius, but what is still not clear, if anybody knows please, is if a lower bid will put your advert on any page after the first one. When I search in Google I don't stop at the first page. Sometimes I look at 25 pages if I am not finding what I am looking for. I am now going to write more keywords in the landing pages. I guess Google will be furious if I hide them, I don't think that you can get away with that anylonger.” As Stavos says - your advert will always be displayed even with a low bid on a keyword that is not a problem. It's the position your advert is in that is compromised. However, i would say you are in a minority of searching multiple pages under one search query. Normally a user will look at the results on the first page ( occasionally second) click on a few organic and paid listings and then redefine their search query. The other thing that tends to happen is the top preforming adverts will remain in the top 3 positions whether you look at page 1 or page 20. To see this in practice type Leather Beds in Google. Now yours could show different companies but every page (1-20) in my search query, the top 3 do not differ from BedWorld, MonsterBeds and StoreDepot. “magnifyB is the in house SEM guru she may have a better way of doing this but for keyword density I always draft the page in word..... The #1 keyword for mybusiness converts around 55-60p way out of my league. .” Firstly - thank you for the Guru status....will paid you later  I also use Word to work out my copy and then I paste my copy before uploading into a keywood density tool such as Live Keyword Analysis - so the same really. Re the #1 keyword for mybusiness converts around 55-60p? Do you mean the cost per click is 55-60p or your goal conversion is 55-60p?
Lol If it was per conversion goal, i was gonna sod marketing off as a career and go into the jobs market! |
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