Emails - Just Me?

We needed a copy of email that a supplier sent us telling me that their price included everything including installation. They tried to go back on this price until they were sent a copy we had kept?

We use folders to keep our inbox clear and attaching them to Sage Act as well now?

Yes exactly, Mark. You never know when you might need to call upon something that you have in writing.

Yup, keep important stuff filed away in folders, but 95% of my inbox gets the delete button!

Or delegate, forward to someone else, that seems to work quite well

I regularly delete stuff and acrhive old emails into a seperate folder. My archive is probably about 3GB and goes back to 2006.

But my current/active folder is probably less than 200MB. I try and keep it light where possible delete.

I use to do this when I was the boss! (my team hated Monday mornings ). But now I'm billy no mates or rather billy no team so if I don't action it, the damm thing doesn't go away

lol billy no team

If its just unimportant dross, then find your favourite thinly guised spammer, and forward to them

My favourite would be the FSB who try and sell us month after month, or BT who are just incompetant on every level and insist every month that we need to sign up with their broadband package, even though we already did.

Ok, in danger of becoming a rant, need food and caffiene... getting crabby...

BT drive me insane with their phone calls to my BT line selling me.......yep a BT line!

Last time I told them they needed a damm good data marketing expert to sort out their targeting and I knew just the person to do it!

Its actually quite a serious point. Why can't these large organisations make better use of the data they have? Why don't they utilise consultants to sort out their data? How much could they save!

They have a huge customer base, but they have no idea how to manage their data, and instead waste massive amounts of resource on inefficient upselling calls, that just aleinate their existing customers

Another great example is Yell, god bless them. If we've been called once this year, we've been called about 8 times, all by different reps. Why can't you update your records? Are they still using roladex????

dam, its a rant...

I'll tell you why Steve.....because they use traditional marketers and not data/online marketers. This is not saying traditional marketers are bad at their jobs, far from it, but their skill set does not lend well to data marketing.

These companies know that data is essential to their future marketing and gaining as much data as possible is vital but they do not analyse and "drill down" with this data as they should do. Hence they send marketing material or telemarket to the wrong people.

As for how much marketing spend they could save by analysing the data correctly and targeting accordingly - my educated guess (from being in the data industry) would be around 50%! When you think of the amount these companies spend on marketing every year that's millions of pounds they literally waste year on year.

And why don't the powers that be implement changes to stop this waste every year? Because they don't know it's happening. In blue chip companies there are that many levels are layers of management below board level that it becomes impossible to find the "truth" of what is actually happening. Each management level covers their own backs to show how "great" they are (from fear of losing their jobs and prestigious position in that company) before passing a report higher up!

I have seen reports from some UK blue chip companies where the life time value of a user/customer is inflated by over 500% due to "back covering"and data not being analysed correctly. Unbelievable but very true!

Consultants are very rarely brought in because it would highlight an individuals or a department's marketing flaws. It's a dog eat dog world in the blue chip business world I am afraid............ so I guess we will simply have to put up with the annoying phone calls and direct mail for the foreseeable future