Heres an insight into a new potential headache, "like farms"
"Facebook may be going through some of the growing pains that Google went through earlier in its life. Google has always had to deal with link farms and link buying, polluting its search results, and has gotten better and better at keeping this under control over the years.
Now that Facebook "liking" is taking the place of linking in many cases, Facebook may have a similar issue on its hands. Like farms and like buying aren't entirely new concepts, but since Facebook's developer conference, where it unleashed the open graph and social plugins like "like" buttons all over the web, they have become more of an issue, and will probably continue to do so unless Facebook does something about it."
"...Basically, these sites are enabling the equivalent of Twitter hash tag jokes on Facebook; people see funny sentences pop up in their streams, and indicate their approval by liking them," writes Saint. "This is the Facebook equivalent of retweeting, since all of your friends are notified that you liked the blurb. Many of these entries have been liked by tens of thousands of users, all of whose friends see the updates, which links to the sites, so this is no doubt generating non-negligible ad revenue despite requiring zero effort on the part of the sites' creators. The biggest we've seen, Likey.net, is already seeing over a million uniques per month."
Does Facebook Face A Google-Like Issue With "Like Farms" and "Like Buying"? | WebProNews
