Keyword traffic estimator

By linastylist : Forum Member
Published 29th November 2010 | Last comment 1st December 2010
Comments
2,400 people are not searching on the keyword 'hairdressers milton keynes' - that's as easy as I can summarise it.

Every key phrase has its own results, some better, some worse. They are not all the same; e.g.

'hairdresser milton keynes' and 'hairdressers milton keynes' is 2 different keywords thus you would get 2 different sets of results despite being singular and plural there can be big differences in the results in many cases.

Yes this is clear.
That is why I do not undestand why 2400 is not for a particlar phrase when it actually is.
I have different numbers for each phrase

Here are some examples:

hairdressers in milton keynes 720
hairdresser in milton keynes 140
hair in milton keynes 720
hair salons in milton keynes 110

So "hairdressers milton keynes" is the one I am focusing on since it shows the biggest number. 2400

Now, I do not understand when you say this is split in to all kewords within the phrase. Again, it does not make sense to me because all the above contain the same keywords but it looks like the results are shown by the whole phrase since the numbers of searches are far different from one to another

Thanks,
linastylist

Lina, keyword wise, I use keywordspy.com

I have just tried it and it came back with the same number 2400
It says: Search Volume: 2,400/mo

So does it mean there are 2400 searches a month or what?

And another question, why does my website not appear there at all?

Thanks,
linastylist

So "hairdressers milton keynes" is the one I am focusing on since it shows the biggest number. 2400

Using the quotes operator, "hairdressers milton keynes" returns 4,260 UK results for me. If you then go to the bar at the bottom, and select page 8 of the results, this then drops to 78 results. Will confess to not really understanding why it does this, but this would leave me with the conclusion that this phrase wasn't that popular.

"hairdressers milton keynes"
Page 8 of 78 results (0.09 seconds)

I think it's because the original number includes everything, google images, news, discussions etc, even though the quotes operator is supposed to cut out the long tail results, I suspect it's not that effective.

Ref Keyword Spy
I have just tried it and it came back with the same number 2400
It says: Search Volume: 2,400/mo

So does it mean there are 2400 searches a month or what?

And another question, why does my website not appear there at all?

The 2400 searches is the data sample it takes from Google, in this case it last collected data for this key phrase on the 25/11. As above, today, I'm seeing 4,260 searches across the whole index.

Ref your website not appearing in the organic list on keyword spy, the reason is your site isn't displaying at the top of the organic listings. Google is actually displaying your local places listing, which is different to your natural organic listing. If you are seeing your actual site and not googles places listing at the top, then you may be seeing your own cached results.

Food for thought, is "hairdressers milton keynes" your primary key phrase. Have you asked your customers what they would type into google? Anyone phoning up for an appointment, do you ask them how they heard of you, if google, then what did they type in?

Once you have a rough idea of the percentage of your customers search online, then you have a good idea how much effort it is worth putting into SEO, versus say more traditional leaflet dropping, cards in shop windows etc.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

forum avatarGuest
30th November 2010 10:53 AM
I think the mistake you are making is looking at the broad match searches and thinking that the volume Google is showing you are number of searches for that exact keyword!

Looking at your keyword of hairdressers milton keynes and using the different keyword match types available in Google keyword estimator you get very different results.

Broad match - hairdressers milton keynes = 2400 monthly searches
Phrase match - "hairdressers milton keynes" = 590 monthly searches
Exact match - [hairdressers milton keynes] = 320 monthly searches

Hope that helps

Using the quotes operator, "hairdressers milton keynes" returns 4,260 UK results for me.

It is still 2400 for me in google and zero in keywordspy using the quotes.

If you then go to the bar at the bottom, and select page 8 of the results

If you are talking about the google keyword tool page, I only have two pages so I can't check page 8.
And also all the pages list result for different keywords and phrases close to the one you requested so the results would differ from one to another obviously. So I am not sure what you are talking about. Why do you need to go to page 8?

this then drops to 78 results

What do you mean?
What exactly drops? For which phrase?

Will confess to not really understanding why it does this, but this would leave me with the conclusion that this phrase wasn't that popular.

Don't know what you are talking about

hairdressers milton keynes"
Page 8 of 78 results (0.09 seconds)

I think it's because the original number includes everything, google images, news, discussions etc, even though the quotes operator is supposed to cut out the long tail results, I suspect it's not that effective.

Oh, I see, i did not take this into account
Would be good to know the way to check the actual number of searches in google.co.uk or .com rathen than including all you listed.

Ref Keyword Spy

The 2400 searches is the data sample it takes from Google, in this case it last collected data for this key phrase on the 25/11. As above, today, I'm seeing 4,260 searches across the whole index.

Where can you see this?


Ref your website not appearing in the organic list on keyword spy, the reason is your site isn't displaying at the top of the organic listings. Google is actually displaying your local places listing, which is different to your natural organic listing.

Before Google change the result page my website appeared at the top (not in google places), but purely as a website. At the same time if I went to google maps and typed hairdressers milton keynes there, my listing appeared under letter "J" which is far from the top. Actually, if I go to google maps now, it would do the same still. So my assumption is Google combined information from both, places and organic results and displays it that way in the search. I think this is the reason why my website is at the top there.

If you are seeing your actual site and not googles places listing at the top, then you may be seeing your own cached results.

I always log out my google account and clear all data in the browser before checking. So I dont think it is cached results. And again, before Google has changed the results page, my website was at the top, just below the map (places)

Food for thought, is "hairdressers milton keynes" your primary key phrase. Have you asked your customers what they would type into google? Anyone phoning up for an appointment, do you ask them how they heard of you, if google, then what did they type in?

I have tried that, it doesn't work. People don't remember what they type

Once you have a rough idea of the percentage of your customers search online, then you have a good idea how much effort it is worth putting into SEO, versus say more traditional leaflet dropping, cards in shop windows etc.

99% of my customers are from google
I have tried flyers and still trying and paid for adverts in local prints and stuff.
That does not work at all!
I have invested hundreds already for adverts and flyer distribution and spent weeks designing flyers and adverts using photoshop (which I knew nothing about) and the response is almost zero. so I find this waste of time and money.
All my customers find me in google, so it has to be my focus.

Another option is to follow the recent advice here and look in to Facebook.
But this is something I have got to learn about because all I can do there at the moment is only a user level basic things.

Thanks,
linastylist

I think the mistake you are making is looking at the broad match searches and thinking that the volume Google is showing you are number of searches for that exact keyword!

Looking at your keyword of hairdressers milton keynes and using the different keyword match types available in Google keyword estimator you get very different results.

Broad match - hairdressers milton keynes = 2400 monthly searches
Phrase match - "hairdressers milton keynes" = 590 monthly searches
Exact match - [hairdressers milton keynes] = 320 monthly searches

Hope that helps

This has just actually opened my eyes a little bit.

What is the difference between the Phrase match and the Exact match?

Thanks,
linastylist

I did explain earlier on about broad results:

....meaning anthing that includes the 3 words of 'milton' 'keynes' 'hairdressers' in any order and within any same or longer phrase.

Keyword tools give you the option of checking results for broad, phrase and exact match. So, after you have done the search for your keyword in Google keyword tool, look in the left side column and you will see a tick box for broad, phrase and exact. Broad is ticked as default. Untick that and tick [exact] instead. The results will change and obviously be a lot lower. This is then the estimated monthly amount of searches on that exact keyword.

indizine
indizine

If you have done your own flyers and have no experience of graphic design and marketing skills (AIDA rule on your flyer for example) then you will not get a good response from using them. Without seeing it, it's hard to say what is wrong with the flyer if it brought you zero response.

We had a hair salon opened locally so I went to try it out. Gorgeous flyers, looked the part, gave me a discount as their opening offer. It worked as I booked and went. Told my daughter and she got her hair cut and her nails done.

However what lets them down is that I went past yesterday and she had her coat on in the shop. That instantly makes me think: it's cold in there, and im expected to sit in their with a wet head for an hour or more? I dont think so!

So both sides of the coin have to be kept up. Shame as their flyers clearly worked at the start as they wer fully booked the first month, now they are often empty. Probably because they thought they were so busy they didnt need to advertise anymore - wrong! Aways advertise when you are busy, is the rule!

indizine
indizine

I did explain earlier on about broad results:

....meaning anthing that includes the 3 words of 'milton' 'keynes' 'hairdressers' in any order and within any same or longer phrase.

Keyword tools give you the option of checking results for broad, phrase and exact match. So, after you have done the search for your keyword in Google keyword tool, look in the left side column and you will see a tick box for broad, phrase and exact. Broad is ticked as default. Untick that and tick [exact] instead. The results will change and obviously be a lot lower. This is then the estimated monthly amount of searches on that exact keyword.

What is the defference between phrase and exact?

Thanks,
linastylist

If you have done your own flyers and have no experience of graphic design and marketing skills (AIDA rule on your flyer for example) then you will not get a good response from using them. Without seeing it, it's hard to say what is wrong with the flyer if it brought you zero response.

Here are the two sides of the flyer attached:

Thanks,
linastylist

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