For a start, wording is of the upmost importance, entice sounds like a hook, bait etc, which is a negative. One tiny thing that can be seen as a negative can put people of, whether they know it consciously or not. I appreciate that you are not writing this post for web copy, but your clients could see this. I don't want to be enticed or hooked, I want to "choose" for myself. Do some homework on NLP website copy.
If you are open and honest with me and not hide information from me. For example, if you are selling turnips, and you want me to buy from you, rather than your competition, telling me things like, they are home grown, explaining the process where they are grown and harvested, etc. This would work in your favor. However  if you told me all these things, and one of them was either a lie, or a deliberate way to get my business and not your competitor, you would not only lose my business, but everyone I talk to that mentions turnips. Most people work that way. If you give them great service, loads of useful information, instead of information that distracts from the product, and back it up with a great product, then you're set. So many people make that mistake, seriously. They tell you what they think you want to know, and not what we're supposed to know, like the turnips were cultivated near a nuclear power plant.....  (<- my new favorite smilie).Thanks, Dreamraven
I used to update my blog with tips and information on how people can promote there own website, only basic tips as I don Thanks, Kevin.Wiles
First thing is demand. The old cliche of supply and demand still holds true, even in this age of t'internet. Type in web designer and you can choose from tens of thousands. You get the ones that make serious money and rarely have to advertise, as clients arrive via word of mouth and recommendation, marketing gold dust. You then get the other end of the scale which is back bedroom hobbyists, and this is what the internet is awash with. Once you have established there is a demand, then its down to confidence. If you're primary means of marketing is online, then make the most of the 3 seconds you've got when someone arrives on your site. That's all it takes for Joe public to make their mind up. So ask yourself the same question. Look at your competitors which you know are doing well and work out why punters would go there instead. Do their sites pump out confidence? Using the web designer example, do they showcase examples of their work, can a non technical person clearly see any potential value? Remember websites are simply shop windows, so if you do grab their attention, follow it up quickly with superb content and make them want to get in touch. Give them stuff, get them engaged in your site. I disagree with Kip slightly, as I reckon you can hook people, as well as give enough info to make an informed choice, but completely agree about decent copy. If you're crap at it, pay someone! 
What we've found works well for clients who are looking to stand apart from their competitors is to use their business blog to make the business more sociable and personal, while keeping it professional in general. If a customer can speak to a member of the organization directly and reading the company's blog isn't simply a case of putting up with sales pitch after sales pitch, customer satisfaction increases, whether they're a past, present or potential customer. And simply put, content customers very often equate to paying customers.
People will always buy from people, if you have the best product or service out there but are. It would always be easier if someone referred me to you...
I have a tendency to want to buy local as much as possible even if it costs more. However, I think it is of utmost importance for the business owner & their employees to be friendly and have great customer service. If a business is willing to go out of their way to treat me as a person and not just another sale, I'll gladly support them. It's also important to have a great product. I think this is an advantage that a local business could have over a big corporation. With the global economy growing there has been a loss in quality of goods. Again, I would be willing to pay more for a product or service that outlasts and out performs a product or service that costs less.
Well I spent a lot of time in 2010 looking at this from a web page point of view, and the layout of your page - colours all have a surprising affect I reduced the width of one of my websites and its sales went up 22%! Little things like this can improve the sales conversion rate so its worth really experimenting. I was amazed that a whole industry exists to do this sort of things - in the US of course. highlandspring |
Recent Posts  Glossing 2 comments Best Windows and Door Companies in your city/town How resource smoothing worked for my business Accounts for International Payments and FX? The benefits of therapy for entrepreneurs and businesses Investigating the Integration of Salary Sacrifice in Fleet Administration 3 comments A New Year begins - what's your resolution? 5 comments  Businesses that aren't yours but you would recommend 15 comments profits and new van 2 comments Composite front door 4 comments Vat / Vat Exempt 1 comments Artificial Grass Las Vegas aliexpress.com 2 comments Employee management? 8 comments  Box Ticking /Greenwash 1 comments |
