The Oil Industry

Not too sure I understand you, assume you have a website up and running with these products? You've posted in the online marketing section, so are you are focusing efforts on online marketing or is this a general question on how to gain leads or introductions?

If online, I guess it's going to be down to the quality of the site, the message, perceived quality and usefulness of the product, and how the target audience normally buy this product.

Is this something users would normally google, or would they expect suppliers to request a meeting and a face to face suited and booted pitch? Can't imagine the tech support team of BP googling for a new reactor?

Out of sheer curiosity, just googled oil industry reactor

Look at all the adwords results! Blimey, maybe people do buy reactors via Google! There's the answer, get a good adwords campaign going!

Well maybe get the complete collection of Dallas DVD. Watch them end to end until you are goggle eyed.

I am sure there is something that can be learnt from JR Ewing and Co.

LOL

Thanks, we sell a more unique product and when doing some research found that only a handful of people look for us a month in fact most of the chosen keywords get no traffic at all

lol Thought I was going to hurt myself

That's what I call a marketing tip!

Guessing value of product is fairly high, sounds like you are better off with a more traditional approach, appointments, then face to face.

Saw this link on the Beeb news this morning, hope this doesn't affect your target audience.
BBC News - UK oil and gas drilling falls 52% in second quarter