Are there real similarities between actual marketing and internet marketing?

“They are two different market.Actual market specializes in local market .Internet market can be worldwide.Many people want to do acutal market ,which is more direct and visual .Internet market is more easy and it just needs search from internet.”

“I think that there should be similarities in marketing and internet marketing because before you market any business online, you have to be able to understand the consumer, the market and many other factors that differ from company to company.

Many internet marketing companies I've come across simply build backlinks, run adwords campaigns or increase rankings without looking at what actually needs to be promoted and to whom!”