Hi
So I am currently setting up a local directory for the town near me, this directory will be for all businesses and services in and around the town. It will have free listings and premium listings.
A free listing will be just the business name, address and phone number.
A premium listing will have a lot of added benefits, such as pictures, website link, email link, discription box where they can post their sales pitch or about their business. twitter/facebook links. Able to post special offers or what not in the news section, also able to add info in the newsletter.
This directory will aim to get customers and businesses to interact with each other, customers can rate and review services and businesses they have used. And business can post special offers/sales they have going on.
Now I plan to rank on the first page for the search phrase "town" being the town of the directory, also some of the categories of services e.g. "restaurants town".
Now I'm wondering would any of you pay for a premium listing in your local towns directory? I plan to ask
That's a lot of money for a directory. Unless you are a site botw o yahoo directory, I would not pay those rates. Ryan
“Now I'm wondering would any of you pay for a premium listing in your local towns directory? I plan to ask Thanks, fourth-monkey
“MLS charges
Great advice offerent by those above, it does seem rather pricey for a directory listing. Let us know how it goes. Melanie
Ok thanks for the input, I will explain how I came up with the prices. There are businesses who pay JamesK
“But another thought, if you see your competitor advertising on a website, would you consider advertising there as well?” Yup definitely, we see it everyday.
You'd have to think carefully about which categories of business to target too, James. Some of them have regional or national markets and the locations close to them aren't necessarily their best sources of customers. In our experience, for example, we get lots of customers from SE England but fewer from Leicestershire. Linda CareersPartnershipUK
Good luck getting people to sign up. If your still a new site and havent built up a brand as of yet then its not a good idea charging rip off prices. Maybe you should look into charging very cheap and then raising the price every few months by a little
“Hi So I am currently setting up a local directory for the town near me, this directory will be for all businesses and services in and around the town. It will have free listings and premium listings.” So a few months in, hows it going? Or you still at the planning stage? |
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