How To Build Twitter Numbers

Great topic.

I fell into twitter blindly, and went round adding loads of people, of which some then added me back. Then after a couple of months I went through and unadded anyone who hadn't added me. Then you repeat the cycle.

Years later I went to a Social Media training seminar, and got told exactly the same method for increasing your twitter following, although he did say try and keep it to people loosley related to your industry.

Somehow I felt a bit cheated It doesn't seem to be the correct way to build up a huge twitter following, unless your famous or a household name.

But maybe it is?

Thanks for replying,

Thats helpful to know - the key thing is to have 'relevant' twitter followers based around your target market if you are a business - this is the most difficult thing to gauge.

Did you receive any advice regarding this aspect?

This was posted on another forum and seems to be quite relevant, anyone with other ideas feel free to contribute.


Hi,

Many posts I read about social media marketing explain the importance of social media marketing, talk about celebrities that use social media marketing, and give examples of popular people & websites that use social media marketing effectively. But how can an average Small Business Owner use social media marketing effectively?

Step 1: Create & publish relevant content, or link bait that links back to internal pages of your site.

Step 2: Influence aggregators & distributors of information to link to your useful content.

Step 3: Convince socializers to inform their large network of social media users about this great resource he/she just found.

Remember, you want to influence the influencers, not they try to become the influencer overnight. Too many companies fall into the trap on trying to build 1,000's of "friends" on social media sites instead of influencing the already popular social media users.

There is nothing wrong with becoming a popular social media users (like I am sure small business brief is) but trying to become that overnight does not work for most internet business owners. So an easy way to use social media marketing no is to create great content and get it into the hands of social media users.

Most persons marketing heavily on Twitter and Facebook seem to agree/practice writing lots of unique and witty tweets/status updates each day, as well as including new photos as a way to increase their visibility.

do not pursue for quantity, it's deceptive.
there is no difference between 1 subscriber or 1000 if they are not interested in your services or content.

do a good job, share you knowledge and experience and if it's really interesting - people with come and will thank you.

your best subscribers - your clients, make your accounts in facebook and twitter attractive to them. all accelerations of accounts growth must be done after it, otherwise - it will be loss of money.

Am I right in thinking, it makes little or no difference how much you tweet, twirp or twit unless your tweeting twirping followers are tweeting and re-tweeting your tweets and twirps then your tweet is basically just another twitless tweet?

retwitting is a sign of that your content is valuable, but it's not target.
target is to convert your followers into clients.

Agree with making twitter and facebook accounts attractive to target audience - a key way to do this is to offer promotional deals via social media platform e.g. free offers, product samples etc. in exchange for facebook likes and or reviews and twitter followings.

Has anybody used promotional offers via social media successfully and would like to share their insights?

Ah... well that kind of makes sense, the trouble is with that and I'm only going from experience and that is, most of the people who follow me (and that is limited) tend to follow those that are in the same industry as themselves, so out of courtesy as one follows one person that person then follows back (sometimes) thereby making the whole thing pretty much pointless. The only people who are not in the construction industry following me are Lucy, Daisy and Bethany who want me to look at their photos

Post good content off course!