Duff Beer - Turning fiction into business

By : Administrator
Published 19th April 2012 |
Read latest comment - 1st June 2012

This made me smile, for any Homer Simpsons fans you can now (in certain countries) get hold of Duff Beer

Very clever, take an already albeit fictional brand and turn it into reality. Apparently it's a German Pilsner, 4.7% lager. Allegedly they are in a trademark dispute with Twentieth Century Fox, but no doubt it will be a lucrative venture

Willkommen auf www.duff-bier.de!

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
Comments
Haha. I'll give it a try if I see it in Waitrose!

Azolla

Shrewd idea, piggy-back off a fictional brand that already has widespread recognition and associations with cult show! Made me laugh (I would probably buy it though!)

enterprisepe

I find it interesting that people would actually buy this, as in the show Duff beer is represented as something that turns intelligent people into morons.

Even the name is derogatory.

I know all alcohol has that potential, but you normally see it advertised as making you look cool, not stupid.

SCentral

I know all alcohol has that potential, but you normally see it advertised as making you look cool, not stupid.

I suppose the novelty factor can be a big market, plus the Simpsons has an almost cult following. If they can simply repackage another Pilsner, then it's another way of shifting product.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Wow that's absolutely brilliant, Scares me when I think about the fact that I've being watching this program after school or work for the best part of 20 years.

SharClar

forum avatarGoldLine
1st June 2012 6:16 PM
And again advertizing and popularity has made the business =)

GoldLine

haha, so cool. I love The Simpsons

taschevapartner

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