Car Wrap

I have a Kitesurfing School/Online Business and the van advertising has proved itself time after time when driving up and down the motorway and especially when parked at the beach!

We have just bought a new LWB van and about to get it sign written but not the full wrap as I sometimes think they can just get a bit blurred into the background!

When i started out i had my van done, and whilst i was speaking to the sign writer about all this and the advantages etc he said that he just wished in the first instance they had sign written their own vans as it's such an excellent effective advertising medium and whether you're on the road or not people are still going to register your business in their heads! It also helps to turn heads by having a unique vehicle to advertise on too!!

I guess it just proves that vehicle wrapping works differently for different businesses, which may sound obvious, but it shows for some, it can actually attribute to direct sales, so the cost is recouped.

In our line, it only served as a brand awareness exercise, plus was quite hard to actually try and track or attribute sales as a result of it, which made it dead money.

It is the best way to advertise without any cost. You should also convince your employes to do this.

What are you on about? Have you ever actually done any vehicle wraps? Maybe free in your neck of the woods, but it was expensive when we did it

Me personally, I'd say save your money, but different things work for different people. Just be sure you have a way to track and guage success, unless you marketing cash burning a hole in your pocket!

It's one of those nonsense posts i'm afraid.

Marry martin's reply.

I'm getting some signage done but not a full car wrap. One of my clients does this so i'm getting it done for free or next to nothing, pending what I have done.

The full wraps are really expensive and I think okay for branding such as the Sky TV van wraps where you don't have to take down a number or web address, as the detail can get lost in the artwork, but otherwise just the usual either back window and boot area, and possible some on the rear doors, is the most i'd go with. I may just do the backend to start with and see what that generates.

Interesting to see different points of view on this. I never thought that these were as effective as they are. Apparently car wraps can be very useful.