You've seen QR codes, now how about Aurasmsa! (augmented reality)

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sjr4x4 : Administrator
26th July 2012 11:47 AM

Hopefully it will now start going mainstream.

I still think it will be a built in app to new generation phones that will make it universal. Most phones have a camera, so just needs the app, or an app that can read all the competing standards built into the camera.

Come on Apple, show us how it's done

Steve Richardson
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Accounting Help : Established Business
27th July 2012 5:16 PM

Originally Posted by sjr4x4

“Can't take the credit, our man Clive was chatting to the owner of a TV production company who are based next door, and he was given a demo and shown an advert they are currently working on for a Chocolate company.

Like you I'm thinking of all sorts of ideas! But will it become saturated in 6 months and lose the novelty factor, or will it become established I wonder?

QR codes seem to be getting more accepted, so I wonder if this will take off as well.”

Looks interesting. Bit of a spectic lot us guys over here when we see stuff like this that sometimes claims it is going to be the thing that everyone is going to use and is amazing and doesn't really result to much but a cool little app. Hasn't augmented been trying to take off for a little while now. Anyway look forward to seeing what becomes of this

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hdm : Forum Member
13th August 2012 10:19 AM

We have just completed an article on augmented reality in direct mail to add to our site, which includes a short award winning video demonstrating an interactive direct mail piece promoting the Toyota Camry.

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sjr4x4 : Administrator
13th August 2012 10:43 AM

Originally Posted by hdm

“which includes a short award winning video demonstrating an interactive direct mail piece promoting the Toyota Camry...”

Guess this sets the bar now on promo stuff like this. Interesting it generated a 20% sales lift. Imagine the difference when this is more mainstream!

Steve Richardson
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mrb : Forum Member
16th August 2012 1:14 PM

Forever moving forward, interesting BBC News article, where they've devised a cheap way of transmitting data from objects to mobile phones when swiped.

....will QR codes become redundant?

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