Here's an interesting take against the use of Social Media:
"Three quarters of business owners said they have been
“Here's an interesting take against the use of Social Media: "Three quarters of business owners said they have been Paul Myers
I realise people don't understand it but I also think a lot of very small businesses use it when they're bored. They use as a way of communicating with the outside world and enthusiastically promote their business. The problem is when they're busy they go quiet and you get no consistency across the message they are giving. ukstorage
“I realise people don't understand it but I also think a lot of very small businesses use it when they're bored. They use as a way of communicating with the outside world and enthusiastically promote their business. The problem is when they're busy they go quiet and you get no consistency across the message they are giving.” I'd agree with you on that, bang on the money. Paul Myers
There's another reason - if you see your competitors using it, you've gotta give it a go as well  - I know 'cos I fall into that trap more often than I'd care to admit  Margaret Thanks, Mar
I know what you mean, then you all end up in the Yellow Pages trap, I'm going in it because they're in it, I'll have a full page because they've got a full page. Everyone ends up in Yellow Pages and it isn't working for anyone! Not sure why that doesn't work for Thomson Local... ukstorage
“...Everyone ends up in Yellow Pages and it isn't working for anyone!” remember to call yourself AAA UK storage
Social media does work, and works very well. The key is building a relationship with your followers. If you bombard people with promotional tweets/posts 24/7 then they aren't going to click through. When I carry out social media campaigns for companies I tend to make sure I get at least 2 useful, funny or social posts a day and then once a week I will make a promotional post. Your following will be much more receptive, give it a go  OLBNow
“Social media does work, and works very well. The key is building a relationship with your followers.” Hi, Indeed, but its a difficult thing to do or so i've found. How do, or would you suggest methodologies for building this relationship? I see your twitter account is new, how do you intent to build a solid and valuable following that would add to the business? Sorry to ask directly, but the social side of things is not my Fort Paul Myers
“Hi, Indeed, but its a difficult thing to do or so i've found. How do, or would you suggest methodologies for building this relationship? I see your twitter account is new, how do you intent to build a solid and valuable following that would add to the business? Sorry to ask directly, but the social side of things is not my Fort OLBNow |
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