Optimisation tips for Pinterest

By : Growing Business
Published 4th September 2012 |
Read latest comment - 29th November 2012

Depending on your business, don't forget to try Pinterest and LinkedIn! I have recently started playing with Pinterest on one of my sites and am getting about 50 unique visitors a day from it!

OLBNow
Comments
I have recently started playing with Pinterest on one of my sites and am getting about 50 unique visitors a day from it!

Really????

I'm definitely doing something wrong! Our UK Biz directory has received 10 visits and our shopping site has had 3 visits

Think we need a Pinterest Masterclass post!

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Really????

I'm definitely doing something wrong! Our UK Biz directory has received 10 visits and our shopping site has had 3 visits

Think we need a Pinterest Masterclass post!

The results from Pinterest vary MASSIVELY between different topics. I have found myself that business isn't a good area to use on Pinterest I am afraid!

If you work in home decor, art or women's apparel then you will be able to drive some serious traffic.

OLBNow

The results from Pinterest vary MASSIVELY between different topics. I have found myself that business isn't a good area to use on Pinterest I am afraid!

If you work in home decor, art or women's apparel then you will be able to drive some serious traffic.

I'd heard that, so thought I'd try it out with womens dresses from our shopping site, and then a photography and art category with customer pics from our directories.

But hardly anything Must admit I'm baffled how you optimise Pin's. Is it the board name, the pin name or the pin description that shows up in searches and generates the traffic?

I can see you only have 9 followers, and looking at your categories, which ones are generating your 50 a day traffic as it seems to be mainly business related? Be great to see a successful example so I can see where I'm going wrong, as will confessed to being a bit pinterest stumped

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

With Pins it is more about getting into the popular category which brings the traffic. To get into the popular page you need to get a load of likes and repins (which obviously means your pin are popular).

This Pinterest is brand new and as I mentioned before, have discovered that getting business traffic is really really hard. I think I have only had 4 uniques over the last few days and will probably stop pushing that account.

If you like, I can have a go at putting some repins and likes to one of your pictures that I think could do well but as a word of warning; this could be labelled as 'unnatural' as I will be using my accounts. You usually find once you are on that popular page that you start getting organic interest.

OLBNow

Forgot to mention that a good way to get your pictures seen is to use hashtags in the comments like with twitter.

Also, if you want to be found by searches (inside Pinterest), do a search on the top left of Pinterest and have a look at the general amount of repins and likes to give you an idea of how likely you are to make it to that page.

And... if you are selling a product on your site make sure to put that in the description (just add $ or

OLBNow

There is an interesting discussion on some optimisation techniques for pinterest, which are worthy of their own thread, so have hived the thread off to here.

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

This Pinterest is brand new and as I mentioned before, have discovered that getting business traffic is really really hard. I think I have only had 4 uniques over the last few days and will probably stop pushing that account.

Can you show an example of one that is doing well? Or is that like giving away the crown jewels? Genuinely interested in learning more about this pinterest malarky.

If you like, I can have a go at putting some repins and likes to one of your pictures that I think could do well but as a word of warning; this could be labelled as 'unnatural' as I will be using my accounts. You usually find once you are on that popular page that you start getting organic interest.

Why not, would appreciate it. As it's all still new and shiny, I think the pinterest police won't be too harsh on a tiny bit of gaming as we learn a new set of rules

Forgot to mention that a good way to get your pictures seen is to use hashtags in the comments like with twitter.

Also, if you want to be found by searches (inside Pinterest), do a search on the top left of Pinterest and have a look at the general amount of repins and likes to give you an idea of how likely you are to make it to that page.

And... if you are selling a product on your site make sure to put that in the description (just add $ or

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Really interesting post. I guess even I am doing something wrong with my pinterest optimization efforts. Would really like to know which helps? Is it the hashtag, or the title that can help me get unique visits?

kennyschwimmer

Really interesting post. I guess even I am doing something wrong with my pinterest optimization efforts. Would really like to know which helps? Is it the hashtag, or the title that can help me get unique visits?

In my experience neither of those will help substantially although the title might help you get traffic to your pins via search engines.

The traffic getter on Pinterest is getting into the popular pages for which you need likes and repins. Start following people on Pinterest that look like they might be interested in your pins and hopefully you will get a reciprocal follow.

If somebody that themselves has a lot of followers repins something you upload, that then shows it to all of their followers which is where things kind of snowball and go viral.

OLBNow

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