“Yup thats pretty much where my thought process went. So the trick is build a non Google reliant business
”
Today, I barely find a business that doesn't rely on Google. :wink:
It's just a hype created for no reason. Even start-up businesses can rank really well in the SERPs provided they adopt the right strategies. Most businesses fail to spot the opportunities that lay ahead of them for a simple fact that they are more focused on targeting for the top keywords, I mean the most competitive keywords.
Most businesses would give up when they are just 1% away from success.
Now, in this case if a newbie business starts with targeting the keywords with low competition, wouldn't the chances of sale (for example) increase, it definitely would. But in reality people go the harder way and run behind something that'd take time to reach.
So, 50% of the total efforts should be allotted to research, this is one of the crucial steps in an effective business planning.
I make it a point to boost the moral of newbie entrepreneurs and show them the other side of the coin. It does increase competition, but if there's no competition, there's no scope for innovation.
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