In one of the other threads discussion about Google adwords and some alternatives is in process, so I thought of creating a new thread that focuses on Facebook advertisements specifically.
So friends, why don't we share our views, tweaks and suggestions on how one must advertise a business using Facebook ads. and achieve the best ROI.
Tried facebook ads when they first came out, but didn't get anything back from it. Was pretty cheap, but I don't think FB paid advertising is the right marketing vehicle for a business directory. Be interesting to hear any FB Paid ad success stories though.
I do not believe that the vast majority of Facebook users log in to find a business or a tradesman either locally or nationwide. The majority of people use Facebook to leave messages for the next door neighbour, friends and leave content about what they have just watched on television, what they have just had to eat, how they are feeling and so forth. To me Facebook and similar sites is a social meeting forum, without actually being social. In fact if some of the stories in the press are to be believed, the site are probably more anti social than social. The businesses / organisations that have lots of 'likes' i.e. cats protection get these via their main site and not because people stumble across them on Facebook, so once they've been 'liked' the Facebook page looks popular but the reallity is, is that people have only ever visited it once just and only to give it a 'like'. I honestly believe that those touting that every business should have a Facebook page because 'social media' is the future are doing so, either to top up their own bank accounts or because they've been brainwashed by seo hype. I don't know of any business that gains financially from having a Facebook page, I might be wrong. But I would not advertise on Facebook anymore than I would have a ppc on Yahoo. If your looking for something you Google it and as much as they've recently peeved me off lately, there is no getting away from that.. Thanks, Barney |
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