Now, I don't have some big experience in this but did invest a lot of thoughts in how I will promote a product I'm about to create.
My idea is that instead of doing spamming cold calls, I'll first organize seminar in one area of my city. It should cover something related to what I'm selling but it must be completely educational, completely free and interesting to entrepreneurs. So I'll take all the expenses on myself but my goal is go get as much attendees as possible.
Then I'll promote seminar where I give knowledge for free and not selling anything. I'll call companies and invite them to join the seminar, stating clearly that it is free and educational. If they say yes, they'll get an email with details regarding the seminar. I may also send out mails to bunch of companies and invite them, offering them to call if they have any questions etc.
This way, I think that much much more people will agree to join and hear what I have to say. Now, presentation should be great so that they get to like me and recognize me as an expert in the field. After seminar, they can fill in simple form with info about their company and do they want to be called for some other event we may organize in future.
What I'm wanting to achieve is:
-People recognize me as an expert
-I now have a list of leads that clearly said "I'm interested in this topic".
-I have their permission to offer them something again. They asked me to!
-If they need something in area of my expertise, I'm guessing they gonna call me first as I already provide some value for them, for free.
After seminar is over, I could send everyone a post mail with link to the recorded video of the seminar in case they have missed it or want to watch it again. Also offer them to call and ask if they have any question. My point is to establish a connection with them.
After some time, I'll send another mail( or call them) and now I'll offer my product to them. Of course, I'll setup a great website for them with additional information etc.
So this is my plan for starting an offline marketing campaign that involves cold calls but use them in different way.
You opinions and suggestions are most welcome.
