A case study on Anchor Texting - Post Penguin

By : Forum Moderator
Published 16th January 2013 |
Read latest comment - 17th January 2013

Yep, tis about the infamous Google updates again, but I found a blog post at SEOMoz that took a close look at anchor text and just how good they are now that these updates are running loose on the net.

If sites that have over-optimized anchors lost traffic due to the update, it seems to make sense that sites can move up with relatively few (or without any) anchored links. I wanted to test that idea and decided that it was time for a good, old fashioned case study.

Instead of trying to sound cool and acting like I designed a super professional case study, I'll just tell you how it really happened. I simply wanted to know if I could take a brand new domain (with no links obviously), and get it to rank for a decently competitive term, in an oft-spammed niche by getting links (mostly non-exact match keyword anchored) from relevant pages of relevant sites.

So, the million dollar question is what do you think of the study?

Thanks,
Dreamraven
Comments
It does not seem to be a strange thing to me as i am facing too these kind of fluctuations going now a days. I have observed the continues change in rankings like some one is continuously shuffling the bucket and the things are rounding within the bucket here and there. All is going extra ordinarily which seems we would have soon a news of up dated version of Penguin.
The case study is an experiment trying to observe about the changes going on. It is true that KWS having more spamming activities behind them are fluctuating aggressively than the less spammed KWS.

pentawebexperts

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