“If sites that have over-optimized anchors lost traffic due to the update, it seems to make sense that sites can move up with relatively few (or without any) anchored links. I wanted to test that idea and decided that it was time for a good, old fashioned case study.
Instead of trying to sound cool and acting like I designed a super professional case study, I'll just tell you how it really happened. I simply wanted to know if I could take a brand new domain (with no links obviously), and get it to rank for a decently competitive term, in an oft-spammed niche by getting links (mostly non-exact match keyword anchored) from relevant pages of relevant sites.”
Instead of trying to sound cool and acting like I designed a super professional case study, I'll just tell you how it really happened. I simply wanted to know if I could take a brand new domain (with no links obviously), and get it to rank for a decently competitive term, in an oft-spammed niche by getting links (mostly non-exact match keyword anchored) from relevant pages of relevant sites.”
So, the million dollar question is what do you think of the study?
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