Ads not showing but have clicks?

By : Growing Business
Published 22nd January 2013 |
Read latest comment - 22nd January 2013

I don't understand why there are some clicks shown in my campaign on a certain keyword which status is 'ads not showing right now'. So, how come it does have clicks when it's now showing yet? Anyone can shed some light on this pls?

eastvantage
Comments
Remember Adwords placements are dynamic with keywords being bid on all the time, so keyword cpc will vary all the time. It may require 30p to display one day, and maybe 20p another. If you're budget for that keyword is say 25p, then when it rises to 30p, it will stop showing.

I have keywords that regularly display ads, then later the same day stop displaying for this reason, or another keyword in another campaign is more relevant (which isn't great as I'm competing against myself )

Does that help?

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

This Thread is now closed for comments