Reuters has a rather in depth post about Intel trying to break into the mobile market, complete with a little history on how, or why they have been slow to access the mobile market.
“Intel has little choice but to get into mobile. It saw revenue fall 3 percent in the last quarter on weak sales of PCs, part of a steady decline in revenue growth since 2009.It has also watched as devices like Apple Inc's iPad cannibalize sales of PCs.”
So, Intel joined Acer in releasing the liquid C1 in Bangkok, and the phone is set to be released throughout Asia first.