I suppose if you can't beat them, then utilise them
I like the irony though, advertise your PPC system on your competitors PPC system
Spotted this Google Adsense unit on one of our sites earlier: I suppose if you can't beat them, then utilise them I like the irony though, advertise your PPC system on your competitors PPC system
just checked out that Bing Ad homepage. I almost thought I was looking at the golden mile at Blackpool! Suppose you have to give credit for it looking good. I've just signed up and the Bing Ads control panel looks very familar and furthermore you can import your Google Ads campaigns! neil@camisonline
ahh thats pretty slick. Tried bing ads ages ago, was really cheap, but got few conversions and couldn't spend the budget  Let me know how you get on, maybe time to give it another bash!
Don't think I'd want to pay for it at the moment as using Adwords, but I'll report back once Bill sends me the voucher! neil@camisonline
I've now got the voucher but when I put it in it complained I didn't have a payment type set up. At the moment I don't want to add this - need to see if it's any good first! You need to contact their support (web chat thing) to get your voucher approved for pre-pay otherwise you'll put your card details in and it will start billing it when the voucher runs out. For me personally, I want to see what sort of refers I get from Bing before I start paying for their PPC. Should be useful to run the same campaigns that I've imported from Google and compare the cost/benefit of the refers between the two. neil@camisonline
i've now tried Bing and it wasn't bad. I could see refers coming in from Analytics. I think to get a true comparison between Google and Bing, you'd have to invest quite substantially in Bing to have enough data to compare. In short, I think I'll stay with Google, Bing didn't really work out much cheaper and I think its market share (about 5%) is too small to bother. I'd recommend trying it if you can get your hands on a voucher (particularly as you can import you Google Adwords details) but be careful it doesn't start billing you when the voucher runs out - make sure you're set to pre-pay. neil@camisonline
“In short, I think I'll stay with Google, Bing didn't really work out much cheaper and I think its market share (about 5%) is too small” I think the lack of market share is always going to be the stumbling block for bing ads. Small market, fewer conversions, is it worth the time to then manage 2 different PPC campaigns.
I really would be interested to see if many people got good returns from Bing PPC. It's a little cheeky of them to be using Google to advertise, but to me as a potential customer, it just tells me.. if Bing are using them, so should I. - So they've kind of shot themselves in the foot really. Slough Business |
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