Social media - a waste of time?

By : Growing Business
Published 12th February 2013 |
Read latest comment - 25th February 2013

Just wondered what other people's thoughts are on social media.
Apart from Facebook which everyone seems to log into at least twice a day, Twitter, G+ and any others just seem dead or full of spam bots.

Was wondering if social media is all it's cracked up to be in your experience or just a lot of noise and agencies making money from clients with too much of it.

FreelanceScribbler
Comments
Just wondered what other people's thoughts are on social media.
Apart from Facebook which everyone seems to log into at least twice a day, Twitter, G+ and any others just seem dead or full of spam bots.

Was wondering if social media is all it's cracked up to be in your experience or just a lot of noise and agencies making money from clients with too much of it.

Couldn't agree more with you, though I doubt if many others on here will When you use to speak to anyone in the SEO world it use to be you need links links and more links even though you may already have 20,000 links someone would always say you needed more. Now they all say you need to invest heaps of money and time on these social networking sites which no one takes much notice of, apart from those who work in the SEO world, its getting to the stage where it is cheaper to use ppc and achieve better results...

Thanks,
Barney

Dohh, just answered Barneys post along similar lines, so shall paste in the same

I still believe we are in the frontier mode of Social Media, and it's naturally evolving as people use it. It's starting to shift from kids chatting on FB, to middleaged peeps like me nosing on former colleagues and mates and seeing what they are doing now, and is now slowly moving towards a business focus.

But for every example of a business gaining benefit, there are a 1000 examples of businesses that are just wasting there time.

...I think Google may have finally got things going in the right direction with their recent Google Communities feature.

...does it enhance your online profile? Does this help with reputation management? I think this is where social media is heading business wise. Businesses will use SM to be seen and can interact with an audience, including turning round any negative experiences, who in turn will draw their own conclusions from what they read and perceive to know about a certain business. Things like reviews and reputation management will reinforce the same messages, but will require time and resource to manage.

The amount of effort and time spent on it will vary on the size, type and attitude of the business.

I think there's still a long way to go, but using me and my caravan on a bank holiday as an analogy, I think Social Networking is kind of sit in the middle lane, and see which way the traffic is going, letting the flash harries race up the fast lane, but not sat in the hard shoulder and then playing catch up

Does anybody even use Google+?


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

What..?? Waste of time..!! No way. If you just take a quick look at what businesses are doing through social media you'll be shocked. It not only generates brand awareness but if used efficiently can get you potential leads and end up in sales too. It is the new and effective marketing industry of today.

alicemenezes

I use social media for The Legal Stop and I find it useful, however you are right that there are many spambots or fake accounts. In addition there are too much sites. I use about 20 social bookmarking websites, most of them bookmark links form other sites as well. As to social media, I use Facebook, Linked in and Twitter. I have a G+ as well, and I am willing to get some more time to develop this. So far, social media works for me, but it is just one of the channels

Fixed Fee Legal Services | Bespoke Document Drafting | Document Templates

I don't think Facebook is very valuable for Business, unless you're in location-based retail - as it's more of a personal channel.

Twitter can be GREAT for customer service, however.
Just look at how Starbucks use it to cross-sell and answer inquiries.

The only downside is; if you're an SME or startup, you don't have the capital to employ someone to manage your social networks - so I guess it's debatable.

Slough Business

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