Reading through some of the blog posts at moz, I found this post about link building strategies that covers a lot, right down to anchor text strategies, so I thought I would give it a share. “We produced an infographic from the results (embedded in its full form at the end of this post) but I also wanted to write up an analysis here just for Moz readers simply because I feel there are quite a few interesting bits of data that are well worth discussing.” It also goes on to say that, the info is for discussion purposes only and that it doesn't mean you have to follow specific tactics  Let me know what you think  Thanks, Dreamraven
Interesting post. Backlink strategies have no doubt changed in recent months. The days of spamming sites to get lots of low quality links, such as scrapebox et al, are well and truly over. As indicated in the moz post, diversity of links and anchortext are key. One area i see mentioned is "repurposing content", which means utilising content for various elements to create usable and informative content that can then be placed on various alterntive styles of sites such as infographic, slide/presentation sites as well as document sharing sites. Of course the key is to ensure the content is high quality in the first place. The aim of repurposing content is to provide potential link bait and social media interaction, which has become increasingly important. Thanks, Glitterz |
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