Adword Quality Score explained by a former Googler!

By : Administrator
Published 29th July 2013

If you use adwords, and have been fighting a constant battle with your quality scores like most of us, then this article is pretty interesting reading.

Quality Score Explained By A Former Googler

The bit I really took away was:
My personal recommendation is to also keep a close eye on bounce rates and time on site, two metrics you can see directly in AdWords when you link it with Analytics. A high bounce rate or very short time on site both provide a great way for you to find keywords that are not relevant in the minds of users.

Anyone have any thoughts? Find it useful?

Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
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