If you use adwords, and have been fighting a constant battle with your quality scores like most of us, then this article is pretty interesting reading. Quality Score Explained By A Former Googler The bit I really took away was: “My personal recommendation is to also keep a close eye on bounce rates and time on site, two metrics you can see directly in AdWords when you link it with Analytics. A high bounce rate or very short time on site both provide a great way for you to find keywords that are not relevant in the minds of users.” Anyone have any thoughts? Find it useful? |
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