How much time do you spend on social media marketing?

I definitely need to target better.  How does one establish when your target market is most online? 

Thanks

Great question! 

Personally I tend to stick to times I think people will be in a non work mode, ie first thing in the morning (08.00 - 09.00), lunchtime, and then late afternoon as people wind down.

Friday always seems to generate the best results for me, although arguably it's when I normally put the most effort in as I realise I need to catch up 

I do use a free social media app called Klout

It seemed to start life as a vanity tool to tell you how popular you are by giving you a "klout score" and kept giving ridiculous annoying special offers when you met certain milestones. But it has matured in recent history and is actually quite useful.

You can schedule social media posts once you have connected your twitter and Facebook etc, and it also shows a best time to schedule posts based on your audiences activity. Here's what it says today for me:

Don't know how accurate or reliable it is, but at least its a good start. But as you do more social media posting you will soon work out for yourself which type of posts and what times give you the most interaction or results.

Thanks Steve,  I'll have to check out Klout!