Can your Facebook page replace your website?

By : Administrator
Published 7th October 2014 |
Read latest comment - 7th October 2014

Interesting topic from the Guardian. Does a modern small business need a website?

Can you achieve all the visibility and customer interaction via Social Media rather than via your own website? ie your Facebook page, Google page, Twitter etc.

Take it step further, have emails had their day and contact is more effective via social media messaging options?

Interesting article form the Guardian that gives some pro's and cons: 

Can social media platforms replace a business website?

The upshot seems to be the type of business, I don't think social media is going to be a solution for everyone, or at least for now

But I've used the services of small businesses via Facebook who have no other digital presence. One example is a cake maker who made a birthday cake and delivered it to me while I was on holiday in Scotland. I've also arranged meetings with businesses after talking to them on social media.

So with things like Google Plus listings, Facebook business pages, twitter etc, can these be a viable replacement for your website?

Has anyone done away or not bothered with a website? Has anyone tried it and realised they needed a website?


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn
Comments

tell you what Steve, pull the plug on MLF and let me know via Facebook how it's going

Im still struggling with this social media stuff, I cannot for the live of me see any benefit to Twitter and it probably isn't very beneficial to the majority of people that are on it all day tapping away the odd tweet hear and there. I think Twitter from a business point of view is really for niche markets. Must admit I was sceptical of Facebook but gradually I'm now getting the odd return, nothing great and certainly not enough to consider pulling the website. In fact the website has just had a shop attached to it, tried opening one with eBay but so many restrictions I wouldn't be able to sell anything. 

I think from a social media point of view it will be just a matter of time before I employ someone full time to do only this, I no longer have the time or the patience to be posting messages all day long...


Thanks,
Barney

tell you what Steve, pull the plug on MLF and let me know via Facebook how it's going
 

lol, I'm very much in the website camp for obvious reasons!

But completely hear you when it comes to social media. I think/suspect from a business point of view the social side of social media will simply vanish and we will treat all platforms like PPC.

I was on a call this morning with Twitter having a demo with their new advertising system, and earlier this year did an experiment with Facebook marketing. It looks good, Facebook worked out expensive for conversions, Twitter is an unknown but I'll give it a go.

In reality I think a lot of us will experiment with these different paid networks, but to drive leads/customers we will only invest time and energy into the PPC networks that work well for us, be it social media, search engines etc.

Then there will be sporadic genuine social media activity as and when we have time/remember, which will no doubt be on a Friday afternoon


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

Google is after providing users with the best possible content. From my understanding, content is a huge deal with Google. I was explained by a Google representative over the phone a few of Google's views. Let's say Google directed you to a specific service and it had no information and was a complete waste of your time. You may not use Google in the future, maybe next time you will use Bing or a different search engine.

A website and social media are all ranking factors. It is a lot harder to get into the local 7 pack, (List A - G) Without a website after this latest update. (I don't think I have seen anyone ranking in 7 pack with a Facebook page, I may be mistaken) The more information about your business the better!

I encourage to be a part of social media, to post on your Google + page. I would like to make an example as to why you shouldn't rely on Facebook as your business website. Does anyone still use Myspace? History has a way of repeating itself. One day, everyone will forget Facebook and move on to the next big hit.

Had you relied on Facebook over a website, the downfall would be very great.


Thanks,
SkylerJarman | Google My Business Service

Google plus, is another I can't get my head around. I'll post to it because it is there and to be fair certain topics come up well in search. But to be joining circles and what not, why?


Thanks,
Barney

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