If like me you hadn't heard of ello.co then it looks like you missed the so called hype and viral explosion of the next "big thing" in social media land.
But looking at public information, using high level stats like Alexa, it seems that there is a lot of activity and interest in a site which is currently closed to public membership and very much in beta mode! It's Alexa rank has suddenly rocketed which suggest a lot of viral activity or shrewd marketing.
Ello's home page is very understated and the primary message seems to be a social media network free of advertising, which is fuelling the interest.
See Ello's self description below:
So an ad free social media network devoid of marketing types and commercialism Nahhh don't believe a word of it
No doubt time will tell once it formally launches whether the utopian dream continues once the commercial offers and buy outs start landing on the owners desk...
Anyone been invited to join or had any experience of it?
I requested an invite, shall see if I make it through the commercialism cleansing filter...