Saw this article and wanted to get some thoughts.
BBC News - Tesco 'gifts for boys' sign removed after girl's complaint
Synopses - Tesco get in a bunch of superhero alarm clocks - wack 'um on the shelf with a badge saying Fun gifts for boys.
All good so far, until ....... 7 year old girl takes exception as she likes superheros too and has one of the said alarm clocks. Mum posts on social media a pic of girl holding sign with sad face - Tesco react and pull the sign.
Marketing fail? Sexist? Too PC?
IMHO - disaster - what we are saying effectively now a days is that you can't target a product at a genre for fear of backlash of being sexist or PC
Surely without being stereotypical, boys usually go for the superheros, action figures and girls go for pink barbies & angel wings, but accept that both sexes will play with items outside of this remit.
Not being sexist AT ALL but really am fed up of this kind of overkill & hype for political correctness for what is supposed to be a fun time of the year.