It is nice to see a near continual fall in fuel prices and with supermarkets trying to out do each other, it's nothing but good news for the consumer.
But what about the supply chain and producers that are having to squeeze margins or even forced into bankruptcy?
BP has already announced job cuts and restructuring plans as it deals with the slump in oil prices.
The BBC is reporting today that more than 100 food producers could go bust as a result of falling prices across the various supermarkets and outlets.
Interesting time for the election, with over 3.5 million working in the food supply chain and half million workers in the UK Oil and Gas Industry. No doubt this will fuel the political debate, maybe take some pressure off the immigration debate?
Just shows what a pendulum our economy is and how hard (or impossible) it is to balance.
Is anyone's business directly negatively affected by the lowered cost of living? Or have you had to factor in any marketing or strategy changes? Maybe targeting a different audience, looking to explore new sectors etc?
