Spelling out why grammar matters

By : Forum Moderator
Published 10th June 2015 |
Read latest comment - 15th August 2016

So does it? Arguably it does depend on your target market. There is a time and place for ‘txt speak’ and if you are trying to reach teenagers this might be the right choice for you. Otherwise you may find that your target market dislikes bad spelling and grammar. The BBC reported an analysis of website figures that showed a single spelling mistake can cut online sales in half. In today’s highly competitive world it is easy for a customer to find another company if they don’t like the look of a website. We are blessed with choice so don’t give anyone a reason to choose a competitor.

In business, trust is vital and you need credibility. We are constantly reminded by ‘Rip Off Britain’ style programmes that rogue tradesmen and scams are rife, especially online. Misspelt words or inconsistencies on your website may make people question your company.

Everyone is proud of their business so make sure it is seen in the best possible light. The perception could be that if you don’t care enough to correct mistakes then maybe you don’t care about your customers.

Obviously I am biased and would encourage you to employ a proofreader, but at least get a colleague to check what you’ve written to ensure a fresh pair of eyes sees and eradicates any typos or mistakes.

Comments

I am one of those people who hates writing things, because I can have a hard time working out what to say, but have a sharp eye for detail, and can and often do spot errors in other peoples work

I know that we all make mistakes, no one is perfect etc, but I've come across a few websites in my time, where you wonder wtf?  I mean, the odd mistake, fine, ok, but a page full of them, spelling and grammar? !

P.S. Don't start looking for errors in what I've just written pls


Thanks,
ITGeek007

Absolutely it matters. Since being picked up on it a few years back, I am forever finding grammatical errors in advertising materials. When someone is pitching their services to me, and the headline says "Your not going to Believe our Deals!", it goes straight in the bin.

Says a lot about their business.

Grammatical errors on a forum by a business, doesn't matter so much.... (Just in case I've made any mistakes!!)


The First Choice for First Aid
From Cardiff to Calcutta...

It definitely doesn't matter much on a forum or on Twitter/Facebook as it's all so instant, you can't mess about checking everything before you click send/post. On a printed leaflet on a website though...that's bad news brown! (anyone know that reference?)

 


I wonder if the teachers have a harder time now with the text generation, trying to instil the virtues of grammar and English language. Looking on Facebook, anyone under the age of 20 speaks a different language to me!

will these youngsters struggle in the workplace, or is it just like knowing another language, and correct grammar kicks in when needed?

I had to write some proper letters recently and was embarrassed to realise I'd forgotten all the rules, sincerely, faithfully etc. kind regards doesn't really cut it! A quick google soon sorted it.

With all the tools at our disposal these days, you would think grammar checking would be automated, but as this smell checker proves, we have a long way to go!


Steve Richardson
Gaffer of My Local Services
My Local Services | Me on LinkedIn

I had to write some proper letters recently and was embarrassed to realise I'd forgotten all the rules, sincerely, faithfully etc. kind regards doesn't really cut it! A quick google soon sorted it.”
 

LOL, you defo won't be the only one

Can't remember last time I wrote a ltr


Thanks,
ITGeek007

lol.. My friend who has just finished marking an exam papers ,has quoted 1 of the pupils answers on facebook ,a classic example of a oops

Q: The article gives many examples of what a family can do during load shedding. Suggest two activities of your own.
A: My family and I get together and have some family bondage time.


Thanks,
Andy-C | Pewter World

Using proper grammar makes for a more professional look. It gives off the feel that you are really dedicated to only producing the best.


Thanks,
Gail Sims

Grammar and spelling are key to giving a good impression.  Earlier today I read an overseas holiday review on a well-known site.  Not only was the grammar poor, but the writer used the number 2 instead of the word to.  It was fine until she referred to her 2-year-old daughter.  If it was confusing to me, imagine how the staff fared when reading it!

The one that really irritates me is incorrect use of the apostrophe.  It's now becoming popular with people who do not know the plural of words such as company.  


JuliaP

“....the writer used the number 2 instead of the word to.  It was fine until she referred to her 2-year-old daughter.  If it was confusing to me, imagine how the staff fared when reading it!  ”
 

Sounds like the writer may of still been stuck in twitter/phone texting mode!


Thanks,
ITGeek007