With regards to SEO - I started my business a year ago during Covid (like many others) and spent much time at the early days researching how to make my pressance known to others...
SEO was always the top of any discussion with people - especially those phoning me constantly and offering me their services at rediculus costs to a new business, but found my time reseaching this and editing my website to try being a little more google friendly - after approx a month i did start seeing a difference and making small changes every now and again and updating the page content...I may not have the best website with the best publicity - but I do have a very good awareness in my area
As with anything, if you want to do something - always try yourself first....it's not impossible and there is so much help that is free across many platforms. A little and often, makes the world of difference 
