Optimise-U - Profile

The page describes how best to choose keywords which is the point of the test. The content in this case is less relevant to the page - as of yesterday I was ranking page one for 'optimise URL' - after four days and the content of the page rather than an ultra targeted landing page does go into how to choose which URL to target. I am not testing if this works, I am testing how well it works  and what other factors are how important.

Currently ranked number 9 for "optimise URL" after four days so I changed the text and titles to be more relevant for these keywords. I will launch a youtube channel in the next week and put a relevant video on the page with no subscribers or views, just a relevant description and see if that has any impact on my positioning.

That is the point of the study - using a page which is fresh to test things on without worrying about the SEO impact because I haven't started working on offpage factors yet so I am purely testing how effective onpage factors are alone, one at a time starting with simple keywords.

When I work I usually go completely the opposite way and get a good social media campaign running to get people to build natural links inbound which is also known to work - but this gives solid data on how much weight URL and content has without other factors and when complete I will present the information in a way that is useful for anybody planning on building a landing page.

So a bit of background. I have been working on a blog to do with general web marketing best practice. The end goal is getting people a large social audience. This gets people talking about you, creating relevant backlinks and gets you up search engine listings.

For my own blog I have avoided all off page SEO but kept the on page SEO very good (if you don't understand these terms the blog entry probably explains it a bit better). This allows me to do case studies on how important on page SEO is.

One of my entries after two weeks of the domain itself being live is now Google position 1 for "optimise indexability". I have avoided off page SEO for this project and have now created another landing page for the search terms "optimise url" and "SEO URL".

My first blog entry deliberately had lots of relevant content with a very well optimised URL. For the sake of research my newest entry (or landing page is probably a better way of thinking about it) has less relevant content because it is explaining how to use Google's keyword planner to rank well on Google. It still an extremely targeted URL and some relevant content. What I am trying to do is gauge how much weight Google's alogrythem puts on URL - clearly a lot - but with less relevant content will the URL get me where I want to be with less on page relevance.

The blog entry - Is optimising a page's URL important for SEO? should help you achieve what I have. 

I will keep this post updated with how things are going. One thing which is great for SEO is putting videos on a page. The next step after two weeks is adding a video to the post.