Hi Dan
Only just joined this forum myself, (literally 10 mins ago). I'm no expert but I would definitely look at Facebook ads more so than Google ads in the early stages and certainly just posting on your FB business page anyway a few times a week with anything relating to your new business including useful info or funny stories but agree with Steve, it's ok to 'sell' on there to a point but don't be too salesy, it's all about balance.
Post useful information, funny stories etc, if they can write a sitcom about dinner ladies or car sharing, then I'm sure you can write amusing stuff about removals too, (just think outside the box a bit).
I am a hypnotherapist and have only recently taken the free listing on Yell.com and have also been pestered by them to advertise but I've read some really bad reviews about their tactics and promises to get number 1 Google listings etc, most people have said, their paid ads came to nothing but were very costly and communication was bad, (once they got their money).
I don't want to denigrate them too much, I'm sure they have happy advertisers too but there seems a huge swathe of unhappy advertisers. Many reckon the free listing is good enough, I definately agree.
I assume you have already thought about going round all the local estate agents with your company details and getting them on-side.
Blogging is good for SEO so consider writing a couple a month, search engines like dynamic content, there's plenty of blogging advice online, (utube for example).
Good luck.
Keith
