Yes, it is definitely worth it to do SEO locally if you are a business that operates in a specific geographic area or has a physical storefront. Local SEO can help you to improve your visibility in local search results and drive more targeted traffic to your website.
By optimizing your website and online presence for local search, you can increase your chances of appearing in the "local pack" of Google search results, which displays the top three local businesses for a particular search query along with a map of their location. This can help you to stand out from your competitors and attract more local customers.
In addition, local SEO can also help you to build your online reputation, improve customer engagement, and increase the likelihood of customer reviews and referrals.
Overall, investing in local SEO can be a highly effective way to improve your online presence and drive more targeted traffic to your website <link removed>, which can ultimately lead to increased revenue and business growth.