optorob - Profile

Hi Layla
Thanks for the reply yes we have tried that for over a year and had about 8 responses! But it might be worth a try again

Thanks once again

Yes but normally they go in with one of the manufacturers and expect big discounts , but it may be an opening thanks

I forgot to mention Linda, people have brought their prescriptions to us for many years and up to approx. 4 weeks ago we were a bit patchy bur steady overall, it just seems this past month it has gone so quiet.

Rob

Hi Linda
Thanks for the reply. No we don't do eye tests and yes we used to deal with opticians but we stopped many years ago because it was a very low profit margin and we spent half the time chasing payments ( some of which never got paid). As for competing on Specsavers pricing being a lens making lab we may well be able to as long as we get enough footfall. The advantage we have got is speed of service and supply. Last night we were at a local shopping mall which had a lot of people but not many tills ringing.

Thanks for the advice

Rob

Hi Justin,
thanks for the reply We have tried all types of advertising, local paper, website,
adwords express, leaflet drop, billboards all types, yew even same day service and competitive rates, short of dragging them off the street, everything that is suggested. We have been in business since 1948 and this must be one of the leanest times.We have always embraced up to day attitudes and technology to keep pace with the times, but this seems like the early 1930s,what with food banks springing up it makes it a very sad state of affairs.

Enough of my woes what about yours?

Rob

No people don't come to us on impulse, but to buy glasses. Where we are different we actually make 99% of lenses onsite, which means we can offer a fast turnaround often same day. most of our business is word of mouth we have done different kinds of advertising but to little effect.We are not situated in the high street but operate from a factory outlet, just a little way off the town centre. Up to 3-4 weeks ago business was average but now very quiet.

Yes I agree the internet doesn't help high street matters, but in my opinion people are too afraid to part with their money

We will keep our fingers crossed and our chins up!!!

I anyone else in retail find it very slow? Our town here is deserted on the high street and in town in general. Mr Osbourne speaks of a slow recovery, but how slow?