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Thanks Stavros,

Some of the things you say are in Chinese to me but I will go to the Adwords help pages to learn about them.

I started a campaign advert yesterday and I am getting very low quality scores on my keywords, as low as 2/10, which means high PPC costs. Maximum I get is 5/10. These are the optimization things I have done:
-Removed another advert from the campaign that was not directly related to the advert in question.
- Have keywords I chose for the campaign in my website name, meta, advert and site page names.
- Have limited my campaign to a radius of 22 miles around my location (should not be competing with the rest of the world).

Is there a case where, if there is a lot of competition for the keywords in your locality (or globally), your quality score cannot increase, or is this a Google trick where no matter how much you optimise your advert/campaign you are never going to get the cheap 10/10 score. I have never heard of anybody getting first page impressions with a bid of