Fitness Options Ltd

Fitness Equipment in the UK
Why we stand out from the competition.

Fitness Options have been supplying discerning customers with high-end fitness equipment for over 30 years. We pride ourselves on offering quality brands matched by unrivalled service and expertise. We will support you through every stage of your purchase, from helping you choose the right equipment, to room planning, delivering and installing it into your desired location and finally providing after sales and ownership requirements.

Our Showroom

Our 5000 sq ft showroom is designed to reflect our carefully selected range of prestigious brands. All the equipment is set up for you try and make comparisons. We also want your buying experience to begin as soon as you arrive so our highly trained sales people are always on hand to deliver the knowledge, expertise and service you deserve.

Our History

When Fitness Options opened its doors for the first time in 1989, it became the first dedicated fitness equipment specialist store in England. We are now the oldest independent fitness store in the UK.
Quickly becoming one of the best and most respected gym equipment suppliers in the UK, in 1999 we opened the world's largest fitness equipment showroom in Long Eaton, Nottinghamshire, but as buying habits changed we refined our business model to provide just the very best bespoke service available, concentrating only on the finest equipment available for the most discerning customers.

In 2010 the company moved once more to Kirkby-in-Ashfield for extra warehouse space and for the easier-to-find location.

Our Expertise

Selling fitness equipment for so many years has provided us with unrivalled knowledge. Fitness Options is continually striving to make the very personal process of choosing fitness equipment the most pleasant and hopefully the most exciting buying experience a customer can have. We are one of the very few companies that still employ our own engineers, so we control all aspects of the delivery, installation and after sales.

We are a company with traditional values regarding customer service. For example, if you call our number, we actually answer the phone. Shock, i know, radical huh? And with that in mind, if you can't find what you're looking for on our website, simply give us a call and ask us. We're happy to help.