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We are thinking about whether to use SMS text as a way of marketing our products and services.

What are peoples experiences?

Are there any limitations / codes of conducts when sending to mobiles that are publicised as a business contact ?

(e.g. TPS sasy "The TPS can accept the registration of mobile telephone numbers, however it is important to note that this will prevent the receipt of marketing voice calls but not SMS (text) messages. If you wish to stop receiving SMS marketing messages, please send an 'opt-out' request to the company involved." - so the implication is you can send unsolicted SMS's but probably need to supply an opt-out? )

What are peoples views on SMS marketing, is it effective in some products/services, if so what products/services? Any views on what works (e.g. link to mobile landing page ) and what doesn't?

I'm not talking about fake 'according to our records you are able to claim

I stopped offering SEO services a year ago, because I believed it was unethical to provide services that were destined to fail. I am glad I did.

Unfortunately, it seems there are enough people that haven't got it yet and are still fueling the link building firms that perhaps are supporting the economies of whole sub-continents.

Spread the message.

Thta said, I'm still sticking my business in a few directories, that actually have visitors and create referrals, e.g. freeindex

Mobile sites are getting more and more common, especially now that mini tablets are becoming popular like the Google Nexus and soon to be launched iPad mini.

There are whole theories on responsive design and adaptive design, that try and make one website work on both desktop and mobile devices.

What a lot of 'designers' tend to miss, is whilst a responsive design can make a site readable on a mobile, the actual usage is different.

Our solution for small businesses includes an integrated mobile site with the CMS that allows separate navigation and pages (or the same or a mixture) to be displayed on the mobile site. Or indeed it can be used as n add on mobile site with the right switching code... but enough of plugging our solution...


So what am saying is yes, mobile is important alright.

All old news since Google released the anti-negative SEO tool, Disavow Links last week.

It is a game changer regarding links, and life for SEO's will never be easy again.

Cheap links are dead, Google Disavow Tool come online

A very good point. In wars there tends to be collateral damage. Google is at war with black hat manipulators.

No the problem lies in that they created a structure that was open to dishonest manipulation, and they realised that that dishonest manipulators would eventually kill their business with inappropriate search results, and if they didn't do anything about then they would die.

The so called SEO industry bought this on themselves, Google didn't do it to them they responded to it.

It is rather like credit card fraud before chip and pin, the banks created chip and pin because of the fraudster, becuase if they didn't no one would trust credit cards any more.

Google has tons of competition, it is just they are a long way ahead of most of them. One slip (let too much spam through) and the competition will be down their throats. They know that.

Sorry, that isn't grey hat that is black hat.

Deliberate manipulation of serps through artificial structures is black hat, no debate, and at the mercy of Google's algo changes.