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Turn that frown upside down! Its Friday

It seems that 'age discrimination' has become a problem within Marketing and not just everyday life. 

1/3 of Marketers feel that the older generation are not represented enough in regards to Marketing within their businesses. With new technology launching everyday, older marketers feel isolated within their companies, as they are not familiar with how to use or train people to use the newest gadgets. Many feel pushed to one side and replaced with the younger generation who are said to know more about the latest technology. 

Is this the right thing to do? Should age be a factor when deciding who is best fitted for a job? Is knowledge of technology more important than experience within the Marketing field?

Marketing week has recently published an article about how Social Media may not be living up to the expectations from a marketing perspective. Popular sites that are used for marketing such as Facebook, Twitter and Snapchat are not meeting the needs for many businesses. 

A survey of 388 businesses within the UK say that they spend at least 10% of their marketing budget on social media sites however it doesn't seem to be creating the effect and response they were hoping for. It is said that in the next 12 months the figure is expected to increase to 12.9% as social media prices are set to increase 

It is said that the figure of businesses that are not meeting the expectations through Social Media are struggling because of setting their expectations too high and aiming at the wrong audience type. More consumer focused brands are doing a better job via the social networking platforms, therefore maybe more investigation and effort needs to go in the businesses that are not getting the engagement expected via social media.

Marketing week reported that: 

The impact of social media also remains difficult to prove. Some 43.3% of those questioned said they “haven’t been able to show impact yet”. Some 38.2% claim to have a “good qualitative sense of the impact, but not a quantitative impact” while just 18.4% have proved the impact quantitatively.

So maybe they just haven't got the hang of social media yet, you need a good sense of who you want to attract on the different platforms in order to create engagement and gain followers/likes. Social Media consists of so many platforms, you may not have the same audience on Facebook as you do on Twitter.

Knowing your demographic is what will help make your marketing budget worth spending on Social Media. 

What is your idea of happiness? Is it winning the lottery? Is it going on an exotic holiday? Is it spending time with family? Is it eating chocolate 

I know mine Its chocolate!!! 

What is yours?

Sir Richard Branson is soon to introduce the world to his newest Virgin technology. The new launch is not something you would guess, however does look rather exciting. 

The Virgin Galactic, this form of travel is a tad different from the rest as it doesn't just take you over the Atlantic ocean, it takes you quite a bit further actually- all the way to Space!! And who better to participate in the new venture but the man himself Professor Stephen Hawking. 

Professor Stephen Hawking has said he will travel in to space:

The cosmologist and physicist, 75, told Good Morning Britain he did not expect to ever have the opportunity to experience space.

In a wide-ranging interview, he told the programme: "My three children have brought me great joy - and I can tell you what will make me happy, to travel in space.

How exciting, I certainly would not pass up the opportunity.  

Morning all, 

Just wanted to say to all you Irish folks, Happy St Patrick's day! I will certainly be having a couple of drinks later in order to celebrate and live up to my Irish name! 

Have a good one all!

It is built in to the jacket so I believe!

But good question I actually don't know how you wash it, may have to do some investigating 

Who would have thought the newest technology would involve a Levi jacket?

If you own/run/work for a business that deals with cash payments on a daily or any basis really you may want to continue reading. It has been stated that in less than a month the new pound coin will be making an appearance in the UK. 

A lot of you are probably wondering why they keep changing our currency, alongside the £5 notes changing it seems they are desperate to change our money, however changing the £1 does have its valid reasons:

• The soon to be 'old' pound coins are very easy to forge, therefore a lot of people have been using fake money to pay for things.
• 1/30 pound coins in circulation are fake
• Our current pound coins are becoming increasingly expensive to make. 

The new £1 coins are said to have a number of features that makes it simply impossible to forge. The Royal mint are calling it 'the most secure coin in the world'. 

How to recognise the new £1 coin:

- 12 sided shape with metallic finish created using two metals (like the current £2 coin)  

- The side of the head shows a latent image underneath the portrait of Her Majesty the Queen. 

- Both sides of the coin show small 'micro-letting' on the outer rim of the flat sides of the coin

- Features a 'hidden high security feature' this detecting which coins are genuine instantly.

- One side will show the Queen and the other will be a new image symbolising the unity between England, Scotland, Wales and Northern Ireland.

 The new pound coin is set to enter circulation from 28th March 2017. The circulation will end on 15th October 2017 and after this date our current pound coins will no longer be seen as current tender. 

Weekend goes too fast doesn't it