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Hello John,

You would want to start a Google My business for free

With the recent update Google just released i have been seeing a lot of odd rankings appear in my reports. A few things I have noticed with "Google local 7 pack" otherwise now known as Google my business. It is a lot more important now to have a website than before this recent update.

There are over 200 different algorithms that Google uses for Local Google my business.
It is unclear how much of an exact percentage reviews help. But, an associated guess would be around 7 - 10% of a ranking factor. So yes, reviews do help. But like said, i am trying to put it in a perspective of how much they really do help.

Citations are a very important thing when it comes to ranking. A citation is in simple terms, your name, Your address, your phone number.
It is very important to make sure your citations list all the same information in each directory you have posted.

Include at least one image in every citation. Another thing to remember, citation information must match your business website address information and phone number. Google doesn't like it when your directory information doesn't match your website when it is "Crawling"

Feel free to come into my new thread and ask any other questions you have or if you run into any problems. Google my business Questions

Thank you!

Skyler Jarman

Hello, my name is Skyler Jarman i am an Local Google + Expert. I am here to help anyone with any questions they may have regarding Google local 7 pack or otherwise now known as "Google my business"

Weather it be about proper citations (name,business address,phone number)
Google + Dash board optimization
Map maker

Thank you!

-Skyler Jarman