Interesting and candid post Ryan. I recently shut down a recruitment site and a shopping channel as they weren't viable, which can certainly be a blow to your pride. Although I thought I had the model right for both sites, I misjudged one and Google hated the other ![]()
I think live chat is a powerful tool in the right environment. My experience with was with The Planet Hosting and talking to their techies. They were US based, so didn't particularly want to phone, and once you got past the techie triage, you were past to an engineer who could deal directly with your situation. Used them a few times, and first class everytime. Even ordered a new server via the live chat.
But with your service, if I have a customer who has a problem, say unable to edit their listing, your chat guys aren't going to be able to help other than point them to an FAQ or help guide. They won't be able to log in to our back end and deal with individual issues, so what else do they offer above a 24/7 call handling service?
We have used a few call handling services and they work very well. If you phone us, you want a response. If our lines are busy, then they bounce to a call centre. They have a script, can answer basic questions, can divert back to us if a line is free, or they will give re-assurance that they will get a call back in minutes. It's simple, works, and with the right operatives and technology, it's seamless and professional.
Until recently we had 24/7 coverage, which in reality meant the handlers would be polite, take a message, and explain they would get a call back during business hours. Analysing the number of calls out of hours and type of queries, it became obvious we wouldn't lose any sales revenue if we moved to a straight forward answer phone out of hours.
As Clive has said, no one has been put off making a purchase because they couldn't talk to us at 23.00 on a Wednesday night. I wouldn't expect Argos sales staff to be available at 23.00 (maybe they are?)
But we are only a low cost product. Maybe it would make more sense if a lead was worth thousands, and you routinely got genuine leads 24/7. But in that case wouldn't it be more efficient to have someone 24/7 who could answer actual questions either via a live chat or answering the phone and potentially close the sale?
Your website looks the part, I just wonder who your target market is? If it's small businesses, do their customers really expect to talk to someone 24/7? Thinking tradespeople, professional services, webdesigners, even e-commerce stores?
Maybe it's a different answer in the USA compared to the UK?
One thing that would put me off is the tag line "...just 99 cents a chat!". That wouldn't give me a warm and cosy feeling that my local geographic market was understood, which would lead to other questions...
Hope that helps.
