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Agh trouble with Stratford is all them hairy squaddies from the nearby airbase terrorising the locals

It is a good article but you need to wade through the hype. If you are doing your own online marketing, then you are already using social media. This forum is an example of social media.

The article is relating to bigger businesses and the need to hire specific skill sets, having in house seo and social media. Specialists is out of the reach of most small businesses, but there is still plenty you can do yourself, especially on the social media side.

Remember it's all a balance though, no point spending 4 hours a day on Facebook if your page titles are awful, your contents crap and your site doesnt convert.

Too many people get carried away with the notion of social media, so make sure your house is in order, then have a dabble, if it works great. If you think you need to outsource it or recruit, at least get an idea of the potential yourself so you can remain in charge of your strategy and direction.

Thought the breakdown of seo and social media skills of basic medium and advanced was great. Certainly food for thought!

just checked it out and got a warning "Our site works best with FireFox; in fact it will only generate reports with FireFox! Get FireFox!."

Oh well

The SEOmoz trial has started and so far so good, I'll see if they can wow me to part with any dosh

So are you going to expand and give us some more detail, or is this just self promo?

Get in a car and head out to the Cotswolds as Stratfords full of tourists

Sorry Mark couldn't resist

Well we've got this ropey old theatre if watching blokes in tights is your thing.

Open top bus tour is a favourite.

Check out Bill's House, in the town centre, plus plenty of pubs and eateries.

Grab a boat on the River Avon, they do the river cruises, or you can hire a rowing or motor boat.

Can do a restaurant barge which cruises up and down the river and ends up at the canal bason.

Surrounding area you've got Henley in Arden, 10 mins away which is worth a 5 min visit, or Warwick is 15 mins away. Warwick Castle is well worth a visit, but is a bit pricey.

Or you can come and baby sit so me and the missus can get out

Luckily we also run a Stratford Tourist site:
Stratford-Upon-Avon Tourist Information

Or phone the tourist office on 0844 474 5334 and they will give you plenty of ideas.

Got an email today from the said directory in question:

"Now the logo has been changed I would very much appreciate it if you would remove the "we've been ripped off" posting on your forum"

So the ISP may have failed to do the right thing, but at least the directory in question has finally decided to replace their logo.

As a result, I have agreed to edit (although not take down) this thread removing references to the accused directory, as this still makes for an informative thread, and I suspect also shows how a bit of negative publicity can sway someone's decision to do the right thing!

Hi Rosemary

Are you saying myvouchercodes.co.uk got hit after the Panda Update?

Do you know why? Have you analysed the linking strategy?

It seems now the dust has settled, the Panda (and revised) updates seem to have done more good than harm.

But poor content, duplicate and links to bad neighbourhoods seem to be main reasons for traffic drops.

We started to build up some duplicate page issues, mainly as our directory has multiple categories, which generates multiple pages. But the fix for this was to make one page the master and 301 any duplicates.

Fantastic, how cool is that! I want one

aha! Right ho Mums the word

I've looked at SEOmoz before, but never got round to trying it. Used to use the paid version of Keyword Spy, but have let that lapse, but you've inspired me to give seomoz a go! They seem to have a 30 day trial, so worth a try