Posts

Off-line or On-line Advertising for Businesses 26th March 2013 11:38 AM

“Which one works better in your opinion. I have been in the middle of a discussion, where my opponents claimed the traditional way of advertising leads to higher conversion than on-line advertising. I believe that today online advertising is more important as most people spend hours on the Internet and in addition they search for information, which might be relevant to your niche.

What do you think?”

Printed material and direct mail have a higher conversion rate, because people are switching off to all the deluge of online advertising. People are often choosing to read print when away from the office, as a way of relaxing, and therefore giving it their undivided attention.

However, integration is the key, giving readers as many options as possible, to make it easier for them to respond.

What Are You Listening To Now? 20th March 2013 10:12 AM

Unfortunately, I haven't the time to listen now, but the new Depeche Mode album "Delta Machine" is streaming on iTunes now, and due to be released on 25th March.

Depeche Mode stream new album 'Delta Machine' | News | NME.COM

I know there are a few fans on here, so please review for me if you have the time.

What Are You Listening To Now? 14th March 2013 9:13 AM

Originally Posted by sjr4x4

“Let us know the verdict after the drive in tomorrow! Not convinced with the first single either!”

Musically, my first great love was Bowie, since first seeing Ziggy Stardust. I remember saving up my pennies, and rushing out to buy that album, Aladdin Sane and Diamond Dogs as soon as they were released, with great excitement. These were my favourite Bowie phases.

Well, the Dame is back! Forget the first single, most of the album is pop rock and up-beat. I found elements of tracks such as "Fashion", but different enough to sound fresh. I'm glad I took notice of the reviews and took the plunge, as it certainly doesn't disappoint. He always worked well with producer Tony Visconti.

I'm not sure he would still get away with wearing his Ziggy leotards but, musically, he's still got it.

from me.

Thanks for this post:

Thanks from: Steve.Richardson

Is direct mail dead? 13th March 2013 3:18 PM

Is direct mail dead? No way, dude! It can even help to save lives.

Direct Mail - The Mighty Warrior of Marketing

Thanks for this post:

Thanks from: Scintillion

Is direct mail dead? 13th March 2013 3:17 PM

Direct mail continues to be a powerful method of personal communication, and charities keep coming back to it

Is direct mail finally dead? | Ken Burnett |

What Are You Listening To Now? 13th March 2013 3:08 PM

Not exactly now, but on my drive home, I shall be listening to my copy of the new Bowie album (deluxe version, with 3 bonus tracks)

I must say I much prefer the new single (The Stars Are Out Tonight) to the first single, and I've heard good reviews of the album.

Who sent me chocolates? Clever marketing campaign 6th March 2013 11:42 AM

I have just received another bar of chocolate in the post, as part of a Survival Kit mailing campaign from a packaging supplier.

Most gratefully received.

Friday Joke 22nd February 2013 10:17 AM

Once you

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Thanks from: Dreamraven, indizine

...and yet another one bites the dust! 20th February 2013 2:19 PM

Looks like Axminster Carpets could be the next to go down

Axminster Carpets To Appoint Administrators

Don't forget to duck! 15th February 2013 3:02 PM

Don't forget to duck between the hours of 6pm and 9pm tonight!

http://earthsky.org/space/asteroid-2012-da14-will-pass-very-close-to-earth-in-2013