Http:// or HTTPS:// who knows or who cares? 19th September 2017 9:39 AM
Agree that it can be confusing when switching to HTTPS results in traffic (and therefore probably also sales) going down. But I've read that this is a common short-term consequence and it should recover.
It seems like Google are trying to make everyone switch to HTTPS, so those without it in the near future will be 'punished'.
Our website (http://aksheattransfer.com/) is still HTTP, but I think we'll be making the switch soon. Not having a secure site could scare off potential customers.