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I have just tried mine, it says no data

What does this mean?

As far as I am aware there are many "link exchange" offers out there, just type this in google.

The problem is Google does not like websites with collection of "juk" links and in such a case you ranking may actually go down and not up.

It is better to do "link exchange" with the websites offering a similar type of business or are of a similar industry.