Ideas on marketing a home cleaning website 6th December 2013 6:34 PM
Hello and congratulations on starting your home cleaning business.
one thing i would recommend is identifying who exactly you what to market to.
obviously it's home owner's who value there time spent else where beside cleaning there home.
so that brigs me to this point i would do some research as into who your ideal client would be such as, age , income , occupation with credit cards that have a large spending limit.
such data can be obtained from a list broker let them know what demographics
and psycho graphics your looking for and they will assist in identifying your target market.
ounce you have identified your target market , you would need a message to market .
i would suggest a lead generation piece of marketing material to get qualified prospects to raise there hands.
This lead generating piece could be something as simple as the 5 things you should know before you hire a home cleaning service.This FREE report become your marketing tool . This report is vary easy to put together ,with some research ,and you have knowledge of your industry !
this lead generating piece would only serve the purpose of peeking there interest and driving them to your web site and by giving you there name and email address with an op- in feature you can begin the permission based marketing .
not all prospects might ready to buy your services immediate but you can stay in front of them by continue to provide value added information .
This marketing system will set you aside from all other cleaning service who are selling on the same corner as you.
One more thing think why should any home owner choose to do business with you verses all the other cleaning companies , beside best prices, years in business, green products etc.
There has to be something unique about your business and you have to be about something and for something what is it ?
Marc
one thing i would recommend is identifying who exactly you what to market to.
obviously it's home owner's who value there time spent else where beside cleaning there home.
so that brigs me to this point i would do some research as into who your ideal client would be such as, age , income , occupation with credit cards that have a large spending limit.
such data can be obtained from a list broker let them know what demographics
and psycho graphics your looking for and they will assist in identifying your target market.
ounce you have identified your target market , you would need a message to market .
i would suggest a lead generation piece of marketing material to get qualified prospects to raise there hands.
This lead generating piece could be something as simple as the 5 things you should know before you hire a home cleaning service.This FREE report become your marketing tool . This report is vary easy to put together ,with some research ,and you have knowledge of your industry !
this lead generating piece would only serve the purpose of peeking there interest and driving them to your web site and by giving you there name and email address with an op- in feature you can begin the permission based marketing .
not all prospects might ready to buy your services immediate but you can stay in front of them by continue to provide value added information .
This marketing system will set you aside from all other cleaning service who are selling on the same corner as you.
One more thing think why should any home owner choose to do business with you verses all the other cleaning companies , beside best prices, years in business, green products etc.
There has to be something unique about your business and you have to be about something and for something what is it ?
Marc
