Pretty websites, I think it depends on the business you have and a balance between pretty and practical, not to mention making it Google friendly and all that bla, bla b la stuff. Were the owners of Cream and Browns Florist in Middlesbrough, and we do need a pretty website but it has to be practical as well, as we do a lot of business online. We’ve had 4 or 5 websites over the past 10 years from freebies to paid websites with the likes of go daddy etc. But we now use a professional company who deals only with florists. So my advice would be use a company who specialises in your type of business. In regards to marketing and the SEO thing, we got ripped of so many times I ended up doing a couple of courses and doing it myself, and if you search Google for Florists in Middlesbrough your find us there.
There are a few basic rules, and if you keep to the Google webmaster guidelines you be fine, and the keyword with any website is, Content is King!
If you have any questions I’d love to hear from you or answer FREE. I’m a florist not any marketing company, I just know how frustrating it can be with websites. Hope this helps. Paul